What is lead distribution software?
How lead distribution works, how it differs from a CRM, and what to check before routing leads to buyers or agents.
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Ideas, guides, and practical know-how for the people connecting calls, leads, and customers.
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The BESO blog
Better connections start with a little perspective.
Marketing attribution for calls and leads: connect the source to the outcome
A practical framework for connecting campaigns, calls, leads, appointments, and revenue without double-counting results.
Browser softphones: bring calls into the agent’s workspace
What a browser softphone does, why call context matters, and how to prepare an agent workspace for day-to-day calling.
What should an agent portal give your lead buyers?
The essential pieces of an agent portal: opportunities, call context, scripts, follow-up, permissions, and useful reporting.
How a white-label lead marketplace works
Understand the roles, branding, buyer experience, and operational rules behind a white-label marketplace for calls and leads.
Ping/post lead distribution, explained without the jargon
How ping/post checks buyer eligibility before full delivery, how it differs from direct post, and what to validate in an integration.
Call routing for pay-per-call networks: eligibility before price
How to think about buyer availability, campaign rules, routing decisions, and call outcomes in a pay-per-call network.
Aged leads vs. real-time leads: measure the tradeoff
Compare lead age, acquisition cost, contactability, and conversion outcomes before choosing an aged or real-time lead strategy.
Booked appointment distribution: track more than the booking
Define a booked appointment, manage the buyer handoff, and separate bookings, attendance, and closed sales in reporting.
ROAS, CAC, and CPL: the numbers a lead business should separate
Learn the difference between return on ad spend, acquisition cost, cost per lead, and contribution with an illustrative example.
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